Alison Carol Peeler ’78

Alison Carol Peeler '78Alison Carol Peeler passed peacefully at home January 29, 2018. She was born November 25, 1955 in Burlington to the late Jess and Dave Peeler. Alison was a proud graduate of Davidson College.

She went on to earn her Masters in Business Administration from Columbia University in 1988, specializing in finance. Her New York Wall Street career began as a District Manager for the AT&T Pension Fund and continued at US Trust Company where she managed investment portfolios.

Alison returned to North Carolina to raise her son,Greg, who brought her great joy and happiness. She continued her passion helping guide people in investments to create long term security at Wachovia Capital Management and then Atlantic Trust Company.

In 2003, she founded her own Registered Investment Advisor firm, Mayhew Asset Management, where she sought to create a personal approach to counseling her clients, providing them with her unique, analytical insight.

In 2007, Alison published her book, Investor Beware: An Industry Insider’s Guide to Investment Advisors. Additionally, she contributed to articles published in The Wall Street Journal.

She is survived by her son Gregory Hobbs Peeler; her brother and best friend, Douglas David Peeler and his wife Jodi of Houston, Texas; her loving nephew,Carter, and nieces, Maris and Lane Peeler.

Alison is also survived by her beloved companion Robert “Bokie” Sherk. Alison will be deeply missed by all her friends in Winston-Salem and beyond. Through the years, she had many adored pets.

In lieu of flowers, she requested that memorial donations be given to The Forsyth Humane Society: 4881 Country Club Road, Winston-Salem, NC 27104.

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